Thursday, June 26, 2008

Bionicle vs. Weak Dollar

The newest Bionicle series, Mistika, has been added to Lego's shopping site. Typical is Gali, pictuerd above, who is not all that different from the last iteration of Bionicle, Phantoka. What is different however is the price: $12.99, up from $9.99. The enthusiastic leap into double digits is likely to slow down sales, I think. Lego has always been vulnerable to petroleum prices. Is that, in addition to the weak dollar, sufficient to explain a 30% increase in six months?

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