"... even bigger than the Barbie movies ..."

This article at DVD Exclusice Awards was mentioned on Mask of Destiny. It hadn't occurred to me before but Bionicle are the natural enemy of GI Joe, a toy I could never get excited about. The closest I ever came to actually liking GI Joe was being able to not hate Small Soldiers completely. And also enjoying the MadTV short where Joe dates Barbie. Compare and contrast Major Matt Mason, a toy I adored and would collect in a nostalgic way now if I collected things for nostalgia's sake. It would be helpful to have a moon crater full of ten dollar bills to finance that nostalgia.